Telecom House, Coleshill, Warwickshire, B46 1HQ

cloud it

The 7 Rs of Cloud Migration Strategies Explained

Cloud migration strategies are implemented to help organisations improve scalability, reduce infrastructure costs and access modern technologies, but their overall success depends on choosing the right approach for your business needs. The 7 Rs of cloud migration provide a comprehensive framework for evaluating applications and determining the most effective path to modernisation in the cloud.

From the more straightforward lift-and-shift migrations to complete application redesigns and even retiring systems entirely, each strategy serves a different purpose. Understanding these approaches can help businesses minimise risk, optimise digital performance and achieve long-term cloud transformation goals.

What is a Cloud Migration?

Cloud migration is the process of moving applications, data and even entire IT systems from on-premises infrastructure or existing cloud environments to a new, optimised cloud platform. A successful migration requires careful planning in all stages to avoid downtime, cybersecurity risks, data loss and unexpected costs.

When managed effectively, a cloud migration can add numerous benefits to your company’s processes and systems, from better performance, enhanced efficiency, cost-savings and many more.

The 7 Rs of Cloud Migration Strategies

The 7 Rs of cloud migration strategies are a set of approaches used by organisations to move applications, data and infrastructure to the cloud. Each ‘R’ represents a different method based on complexity, cost, risk and business goals.

Rehost (Lift and Shift)

Rehosting, otherwise known as lift and shift, involves moving your applications from an on-premise infrastructure onto the cloud without making any significant changes to the underlying architecture of your online ecosystem. This process is typically used when an organisation needs a fast, low-risk migration with minimal disruption to daily activities.

This strategy is ideal for legacy systems, projects with a smaller timeframe, or a company that is looking to gain cloud benefits like better scalability.

Relocate (Hypervisor-Level Lift and Shift)

Relocating is a similar process to rehosting that involves the moving of entire virtual machines from an on-site location to a cloud infrastructure using hypervisor-based tools, hence the name hypervisor-level lift and shift. Compared to standard application-level changes, this method will preserve your workloads as a complete unit which makes the whole process far faster.

This approach is ideal for any organisation using virtualised environments and wanting to migrate data centres with minimal downtime and disruption.

Replatform (Lift and Reshape)

Replatforming is also known as lift and reshape, and is the cyber migration policy where applications are moved to the cloud while small elements of optimisation are also being made. These improvements can be done for scalability, cost efficiency and/or performance.

These selective readjustment strategies work great for businesses looking to modernise their cyber systems without the time, complexity and expenses of full redevelopment.

cloud migration strategy

Refactor (Rearchitect)

Refactor, or rearchitect, involves fundamentally redesigning applications to fully leverage cloud-native capabilities like microservices, automation and elastic scaling. This is the most complex and resource-intensive migration strategy but delivers the greatest long-term benefits in performance, flexibility and scalability.

Organisations choose this approach when their incumbent legacy systems limit innovation or when they require significant transformation to meet modern business demands.

Repurchase (Drop and Shop)

Repurchase, also known as drop and shop, involves replacing existing applications with cloud-based software-as-a-service (SaaS) solutions. Instead of migrating legacy systems, organisations adopt new platforms that deliver similar functionality with built-in maintenance and updates.

This strategy is the most appropriate option for when your existing systems are outdated, costly to maintain or when you want faster deployment, improved features and reduced operational complexity.

Retire

The Retire strategy focuses on identifying applications, services or whole workloads that no longer provide sufficient business value and can be decommissioned. Removing outdated or redundant systems helps organisations lower operational expenses, reduce security vulnerabilities and simplify IT management.

During this method of cloud migration planning, this approach is commonly used to eliminate unnecessary assets, creating a more efficient technology environment and allowing resources to be directed toward systems that actively support business objectives and growth.

Retain (Revisit)

The final of the 7 R’s of cloud migration strategies is Retain, which is occasionally known as revisit. This process describes keeping certain applications or workloads within their current environment without immediate cloud migration. This approach is chosen when systems need further evaluation, if a full migration is not cost-effective, or if there are compliance requests to think about.

Organisations often retain workloads temporarily while planning future modernisation strategies or awaiting improved cloud readiness, infrastructure maturity or business alignment.

Planning Your Cloud Migration Strategy

Careful planning is crucial when it comes to implementing one of the 7 R’s of cloud migration. Before you move any data, workloads or applications, your business should first assess their existing infrastructure. This will help you establish a clear objective for the migration itself and help you flag any potential impact points of challenges.

It is only through this planning that the most appropriate strategy can be chosen, thus minimising the risk of downtime, data loss, security issues and costs during migration. With planning being so important, it more often than not pays to employ the guidance of expert IT consultancy to advise on the best way forward.

Migrate to the Cloud With Birmingham Telecom

With more than 20 years of experience and over 1,700 customers supported across the length and breadth of the UK, Birmingham Telecom can help your organisation make the move to the cloud with confidence. Our Birmingham-based team provides expert cloud migration services tailored to the specific requirements of each business, ensuring applications, systems and data are transferred securely and efficiently.

Beyond guidance and implementation of the 7 R’s of cloud migration, we also provide managed cloud solutions that help businesses manage, optimise and get the most from their workplace digital ecosystem.

So, whether you are planning a full migration or looking to modernise existing infrastructure, our team can provide the expertise and support needed for a successful transition. Contact us today by giving us a call on 0121 716 8888 or via our contact form to discuss your requirements.

Picture of Stuart Hall | Commercial Manager

Stuart Hall | Commercial Manager

Birmingham Telecom Team

Save Money

Save up to 80% against your existing provider

Switch Provider

Switch to a more reliable, cheaper, UK supplier

Get a FREE Quote

FREE comparison against your existing carrier

Birmingham Telecom

Needs Telecoms Help? Complete our Enquiry Form for a FREE Quotation

or if you prefer, please call our team on 0121 716 8888 for help, advice or to get a quote on any services you need.

Managed IT Support

Day to day IT management to keep your team productive and your systems stable.

Cyber Security

Keep your business protected with layered security, updates and threat monitoring from our team.

Microsoft 365 & Cloud

We can handle the setup, support and management of Microsoft 365, email and secure cloud working.

Looking to switch your IT Support to Birmingham Telecom ?

If you prefer to have a brief chat, call our IT Support Team on 0121 716 8888 to get started.

Save Money

Save up to 82% when you upgrade your phone system

Switch Provider

Switch to a more reliable, cheaper, UK provider

Get a FREE Quote

FREE comparison against your existing supplier

Birmingham Telecom

Need a new telephone system? Get a Fast, Same Day quote

Find out how we can help provide you with the right business telephone system, saving you up to 82%. Call our team on 0121 716 8888 for your FREE quotation.